Have you considered hosting a popup event? Thousands of brands are hosting pop up events every day. Popup shops are popping up all over the country, and for good reason. Pop up events and popup event marketing have value for almost every industry. If you are a business owner, a marketer, or an event organizer, it is important that you know what pop-up events are and how you can use them to your benefit. In this article, we will discuss all the advantages of having a popup event. (And once you know the benefits of having a popup event, host your next popup event at Popup Chicago, in the city’s Bucktown neighborhood!)
What is a Popup Event?
A pop-up event is a short-term event that allows business owners and creators to connect in person with their target audience at a unique venue. Popup events might last for a few hours or a few days. The key element of a popup event is the element of surprise or temporary. A pop-up event can be a retail event, a restaurant pop-up, a surprise event, or anything you can come up with! One of the main advantages of having a popup event is that you can completely customize it to fit your needs.
What Types of Popup Events Are There?
There are several different types of popup events, including:
- Popup Shops
- Popup Charity Events
- Popup Fashion Events
- Popup Product or Brand Launch Events
- Popup Art Galleries
- Popup Fitness Classes
- Popup Art Classes
- And more!
What Are the Advantages of Having a Popup Event?
There is a reason why pop-ups are so popular with event marketers.
Popups Are Temporary
By definition, popups are a temporary event. If you are considering a brick-and-mortar storefront for your business but you aren’t ready to commit, a popup event (or several) can help you test different ideas before you invest fully. It can also help you test new products or merchandise.
Poups Can Happen Anytime and Anywhere
Popups are a completely versatile type of event. They can be held anywhere at any time and (Of course, if you are looking for somewhere to have a popup event, Popup Chicago would love to be your venue!)
Popups Allow For a Face-to-Face Experience
If you have a business that primarily operates online, popup events offer a great way for you to engage with your target audience in person. Especially since the COVID-19 pandemic happened, customers crave face-to-face experiences.
Combine a Mobile and In-Person Retail Experience
Do you typically offer an online-only retail experience? Hosting an in-person popup event gives you an opportunity not only to connect with your audience in person, but to also sell your products in person. This gives your customers instant purchase gratification, which can be exciting instead of having to wait for a package to be delivered to their home.
Popups Can Help Launch Your New Product
If you are launching a new product, a new brand, or a new business, you can host a popup event. Popup Chicago is a great Chicago launch event venue, or a great place to host a popup shop to sell your product for the first time.
Incentivizes Customers to Make a Purchase
Another reason why brands need to consider pop-up shops and pop-up events is that they result in more business. According to Talentvis, a pop-up experience increases 98% the chances of customers making a purchase (or purchases.)
Provide a Memorable, Exclusive Experience
Popups provide a memorable, exclusive experience. Since they are temporary, your customers will experience FOMO (fear of missing out) if they don’t run to your popup!
Pop Ups Are Inexpensive
A pop up event is an inexpensive way to market your brand or new product. If you are a newer business, a popup cna help you boost visibility, sales, and engagement on social media.
Increases Brand Recognition
Do you want to create some buzz around your business? A popup event increases the name recognition for your brand. Popups are ideal for new brands or for launching new products. Since popup events are newsworthy, quick events, they are a great way to spread the word about your brand. This is especially true if you hold your popup event in a major city or in a popular neighborhood. Popup Chicago is located in the happening neighborhood of Bucktown, in the heart of Chicago.
Popups Are Effective
The number one advantage of hosting a popup event is that they work! According to a 2019 Business Insider article, pop-up shops are paying off for retailers.
How to Host a Successful Popup Event
The key to hosting a successful popup event is choosing the right location. You want to choose a location that is accessible and heavily populated.
Choose a Venue
The first step to hosting a great popup event is choosing the right place to host it. Popup Chicago is a popular Bucktown poptown venue in the middle of Chicago.
Plan Your Event
The next step is to plan the rest of your popup event. Make a guest list, decide on food and drinks, set up staff and vendors, and make sure the event is set to run smoothly.
Market Your Event
If you want to have a successful popup event, you need to market your event, too. Luckily, you can market your event at Popup Chicago. We don’t just specialize in hosting popups, we also offer popup event marketing.
Host Your Popup Event at Popup Chicago
Even though a popup event might not last long, the impact of the popup event can last forever and have a positive impact on your brand. Now that you know the advantages of having a popup event, host your popup event at Popup Chicago. Popup Chicago is a unique popup space that is available for all different types of popup events. We are the perfect location for all of your popup needs. Our space hosts popup events from art shows to retail shops to anything you can think of! We have day, night and weekend availability. Contact us today at (312) 439-7730!